The Chinese population's burgeoning appetite for travel, which saw the country become the biggest tourism spender worldwide earlier this year, is only just beginning, travel website Hotels.com told CNBC.
According to a Chinese International Traveler Monitoring Report by Hotels.com, 45 percent of surveyed hoteliers said they had seen an increase in Chinese guests over the past year, and 54 percent said they expected the trend to continue.
"This is only the start... it's the tip of the iceberg. We are looking at a long runway in as far as [demand from] Chinese travelers abroad," Abhiram Chowdhry, the vice president and managing director for Hotels.com Asia Pacific, told CNBC on Tuesday.
Chowdhry added that hoteliers were transforming the way they were running their businesses to adapt to the spike in Chinese demand.
"A lot of them [hoteliers] are taking steps to cater more to the Chinese, [including] things such Chinese literature and Chinese speaking staff. All of this is becoming part of the course of running a hotel anywhere globally," added Chowdhry.