Intel announced at the Consumer Electronics Show in Las Vegas that it will be rebranding its McAfee Security software products as "Intel Security." Even though the McAfee brand is almost 30 years old, the name is now most often associated with the escapades of the company's founder, John McAfee.
However, while the name is gone, Intel is keeping the red shield.
The only one happier with the name change than Intel management may be John McAfee himself. He told the BBC, "I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users."
Last June, after escaping from Belize—where he was wanted for questioning in the investigation of a neighbor's murder—McAfee launched a mocking video addressing the frustrations of customers who have tried in vain to remove McAfee software from their computers. If you haven't seen it, here it is (warning, not safe for work due to sex and drugs).
So what is John McAfee up to now?
Last he told me, he'd moved to Canada after a falling-out with his landlord in Portland, Ore. This Wednesday night he will appear with radio talk show host George Noory on Gaiam TV.
Noory, most famous for hosting an overnight radio show specializing in tales of the abnormal and extraterrestrials, hosts a Web program on Gaiam called "Beyond Belief." McAfee's segment has been titled, "The Secret Cyberwar."
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"While many of us may be struggling to keep up with technological advancements, others are strongly motivated to keep up with these changes," states the Gaiam promo for the interview. "Some are contriving new ways to compromise your security and privacy while others are determined to stop these unwarranted cyber attacks."
Where McAfee sees Intel in that battle isn't made clear.
I emailed McAfee and asked him what the interview would cover. "It was a few hours of interviews condensed down into one hour," he wrote back. "I haven't seen the final product, but I hope they will include the threats to security and privacy that no one else is willing to talk about."
McAfee is also working on an autobiography, a movie called "Running in the Background" and running a website. On the site he's released tips for the new year, including, "Take an active role in improving the economy of our country."
In particular, McAfee suggests we each find a cause we're passionate about. What's his? Drunk driving. In a wild, McAfee-esque story, he describes how a strange mix of bath salts and a toilet—check out his site for details—led him to a revelation that drunk driving laws need to be reformed.
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Here's his idea: "Rescind all laws against drunk driving. Equip all cars with flashing pink roof lights. Alcohol breath detector in steering wheel activates flashing light."
(And you wonder why Intel wanted to drop his name.)
Is McAfee serious? Bath salts. Pink flashing lights. Besides the fact that it might actually be a good idea, the story leading up to it is, well, crazy. Or maybe a joke. On the site McAfee also resolves for 2014 "not to touch guns, women or bath salts & only play jokes on journalists who can appreciate humor ..."
—By CNBC's Jane Wells; Follow her on Twitter: @janewells