Giving gamers the ability to directly make such a difference may one day create a ripple effect, opening the opportunity for others to catch on and become role models themselves.
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Gaming For Good is a community-driven online movement, not run by one person but instead shared by everyone who has contributed in some way. From directly donating through GamingForGood.net you are granted points which can be exchanged for almost equal value towards games found on the front page. These games were donated to us by the developers and publishers of the games themselves.
I have chosen Save The Children's Child and Newborn Survival programs as the cause to support because these are considered by many independent analysts and philantropists to be among the most effective projects among charities.
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Since our previous project, Operation Sharecraft, a social-media campaign aimed at raising money for Save the Children in West Africa through the game Diablo, it was brought to my attention that despite the discouragement I felt at times towards reaching a goal of $1 million in 100 days, the tremendous support received was enough for me to understand that people really do care about causes worldwide and are willing to help. Our main focus is to raise awareness around the idea that both gamers and non-gamers possess the ability to change the lives of hundreds and even thousands of people and families.