Following better-than-expected results that saw Facebook's shares rise 12 percent after hours and indicated its investment in mobile and measurement is paying off, focus on the earnings call was on how the company will continue to grow its user base and increase revenue.
CEO Mark Zuckerberg kicked off the earnings call by laying out his vision for Facebook's future – this year, Facebook will launch a number of stand-alone mobile apps.
(Read more: 'Mobile shift is happening,' Facebook execs say)
"Connecting everyone means giving the power to share different kinds of content with different groups of people," Zuckerberg said. "This is something we focused on by launching separate mobile apps beyond the main Facebook app—messenger and Instagram are great examples of this."