The Tech Bet

Amazon's gaming strategy

VIDEO4:2204:22
Tech Yeah! Amazon going to gamers?

Amazon has bought game developer Double Helix, the maker of the Killer Instinct on Xbox One.

"Amazon has acquired Double Helix as part of our ongoing commitment to build innovative games for customers," the company said in a statement confirming the purchase.

(Read more: Xbox One, PlayStation 4 split December, holiday sales)

The deal has some wondering where exactly Amazon plans to go with its gaming strategy, and it may revive rumors that the company is preparing to release its own gaming console.