Few people still think women should just be barefoot, pregnant and in the kitchen, but men are having a tougher time shedding the stereotype that they should be the big breadwinner.
While only 1 in 4 working-age people now say a woman's primary duty is to be a full-time caretaker for her family, new research finds that nearly 1 in 2 believe a man's primary duty is to provide financially. That's despite the fact that about half of working-age American adults think traditional gender roles no longer apply in today's world,
"The most interesting thing we've seen is that there's more permission for women to shift outside of their traditional roles than there is for men," said Tinesha Craig, division director for Insights in Marketing, the consulting firm that conducted the survey of 3,600 men and women ages 18 to 67.
That doesn't surprise Dave Juip.
The 33-year-old father of two said he had no problem trading his stressful operations management job in the construction industry for the diaper duty, endless laundry and infinite patience that comes with being a stay-at-home dad.
"I'm not a hippie, but I really cherish every day that I get to do it," he said of spending his days with his 1- and 3-year-old boys.