We always talk about desktop and mobile usage when it comes to technology, but there is a third place: the car. Cars are the battleground for the tech companies.
Cars are a place where Americans spend an enormous amount of time in need of information and entertainment yet are unable to interact with a computer or mobile through traditional interfaces. Last year, 76 percent of working Americans commuted alone by car. Any many of these commutes are long due to congestion and traffic on highways and in cities. And so for 76 percent of Americans, they are unable to access information in a convenient or safe manner for a significant part of their days, often when they want it the most necessary times — the beginning or the end of the day.