Video game titles made exclusive to specific consoles could influence console buying decisions, but ultimately price could still be the biggest selling point in the battle between Sony's PlayStation 4 and Microsoft's Xbox One.
The video game "Titanfall," exclusive to the Xbox, has already helped Microsoft sell a million Xbox One consoles, according to recent reports.
And Sony is set to release its own highly anticipated game, "Second Son," which will be available only on the PS4 next week.
"It's probably not going to tip the balance because the PS4 hasn't had very many other big exclusive titles," according to CNET Editor-in-Chief Lindsey Turrentine.
But what Sony has on its side is its console's price, Turrentine said. At its launch, the PS4 had a list price of $399. That's $100 less than the price of the Xbox.
"After it's all said and done, PS is not inferior and costs less," Turrentine said.
But console sales overall are facing a challenge as gamers switch from playing video games on consoles to gaming on their PCs. "Titanfall," for instance, is available both on the Xbox and for PCs.
"For those really true gamer types who are very into first-person shooters, it's probably just as appealing on the PC as it is on the Xbox," said Turrentine.
—By CNBC's Althea Chang.