Small Business

Small businesses complain over disappearing good reviews on Yahoo

Scott Eelis (L) | Karen Bleier (R) | Getty Images

A recent deal by Yelp to provide business listings for Internet searches on Yahoo is garnering negative reviews from some small-business owners, who say years of positive comments from customers have disappeared from the portal, the Wall Street Journal reported.

Since mid-March, fresh reviews about a business posted on Yelp replace reviews that had been posted on Yahoo Local, the portal's own consumer-review tool. Until a new Yelp review is posted, the Yahoo reviews remain.

Entrepreneurs argue having multiple online reviews visible is vital to businesses because consumers make decisions based on a diverse pool of opinions. Some business owners have resorted to copying or taking screen shots of positive reviews for fear they may disappear.

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Yahoo declined to comment on specific businesses for the WSJ article.

"We partnered with Yelp, one of the most trusted, relevant sources of consumer business reviews, to provide a richer search experience for Yahoo users," a spokeswoman for the Sunnyvale, Calif., company told WSJ. "That's why when Yelp's reviews are available for U.S. businesses, they will replace Yahoo Local reviews."

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