Gaming chips with tracking technology have been slow to catch on, but a recent cheating scandal at the Borgata Hotel Casino & Spa in Atlantic City, N.J., may hasten a change.
That's the hope at least of one company that is launching a system that will allow casinos to not only reduce cheating with RFID chips, but monitor how much a player bets per hand, how long they stay at a table, how much they lose or win per day, and even rate each player's gambling skills.
"Most of the casinos out there use the old chips that are not trackable," said Marco Benvenuti, co-founder of Duetto, which makes the GameChanger Web-based tracking application. "The RFID is not taking the industry by storm."
But tracking is crucial for casinos that are trying to calculate who should be offered a free suite or other perk, he said. "Every single person who goes into the casino needs to be screened on how much they spend," Benvenuti said. "Slot machines are easy to track. You use your loyalty card and [the casino] can see how long you play and whether you win or lose. On the tables, it's harder to tell."