Trip booking site Travelocity on Wednesday emerged as the favorite in the annual J.D. Power ranking of online travel agencies, beating out competitors just as spending in the sector is returning to prerecession levels.
Travelocity is owned by travel technology company Sabre, which held its initial public offering on the Nasdaq stock market.
For customers, the most important factors for travel booking are pricing; quality information; booking and reservation options; online access; ease of booking; competitive promotions; and the ability to reach customer service, according to the J.D. Power 2014 Online Travel Agency Satisfaction Report.