Saudi Arabia has shut down half of its oil production after drones attacked the world's largest oil processing facility in the kingdom.Marketsread more
Yemen's Houthi rebels have claimed responsibility for the attacks, which created a huge fire at a processor essential to global energy supplies.Politicsread more
Oil prices are expected to jump as much as $10 per barrel after a coordinated drone strike hit Saudi Arabia's largest oil field, forcing the kingdom to cut its oil output in...Marketsread more
Trusii's hydrogen water machines were supposed to help users with their health problems, but customers claim the company is involved in a giant scam.Technologyread more
The decoupling of the world's two weightiest economies seems as inescapable as its extent and global impact remains incalculable.Politicsread more
The trucking industry is worth hundreds of billions of dollars per year. Uber is going after this market with Uber Freight, an online platform that matches truckers with...Technologyread more
BlackBerry has reinvented itself to become a leader in securing mobile communications and in embedded communications. Next year it plans to roll out new products. CEO John...Evolveread more
Trailers have become a cult phenomenon. Even short teasers that reveal little about the plot of the upcoming film are headline-worthy. Blogs and forums have become devoted...Entertainmentread more
Thanks to the performance of Beyond Meat, investors who focus on venture-backed tech IPOs have done well this year despite some notable disappointments.Technologyread more
Software company Intuit, maker of tax helper TurboTax, is in its eleventh year of stock gains and up 36% this year.Investingread more
CNBC did a deep dive through the most recent Wall Street research to find stocks with upside potential.Marketsread more
The company's Gillette group hosted a flashy product launch event for the Fusion ProGlide with FlexBall technology in New York City's trendy meatpacking district Tuesday. It's P&G's first major razor launch since the Fusion ProGlide in 2010, and the company claims it's a game changer for men's shaving, and according to Patrice Louvet, P&G's group president for global grooming and shave care, there's nothing like it on the market.
"When you look at a guy's face, it wasn't built for shaving, right?" said Louvet. "It's full of curves and contours ... the way the FlexBall works, a 3-D pivot, and maximum contact around the contours, so you virtually get every single hair."
The innovation is apparent; the razor has a swiveling ball attached to the blade. Gillette claims it is 20 percent more effective at eliminating hairs.
It is a more premium product than P&G's core Gillette razor, with a price that starts at $11.49, 10 percent more than the average Gillette razor. A battery-operated version sells for $12.59, and they both hit the market June 9.
The FlexBall razor is also somewhat unusual in that it is not making any changes to the blade itself. The razor is designed to work with the Fusion blades Gillette already sells—if you have some Fusion blades sitting in a drawer at home, there is no need to go out and buy a different type of blade.
P&G needs a winner in what's been a soft and disappointing sales category for the consumer products giant. The company gets about 9 percent of total sales from its shaving division. Lately though, facial hair is in vogue—that scruffy, masculine look has caught on, at least in the U.S., and the numbers support the trend.
According to monthly scanner data tracked by Nielsen, razor sales have fallen in 16 of the last 17 months. In two instances, declines have been in the double digits. Across male and female razors sales totaled $3.7 billion last year, including razors, blades and accessories, down about 2 percent from the prior year, according to Nielsen.
—By CNBC's Sara Eisen.