The Tech Bet

Beats buy adds products, 'cool factor' to Apple

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Tech Yeah! How consumers will benefit from Apple's Beats buy

Apple is acquiring much more than a headphones company when it seals its $3 billion deal to buy Beats.

Along with Beats headphones, Apple will be able to take advantage of the celebrity appeal of rapper Dr. Dre and music and film producer Jimmy Iovine, as well as a relatively new streaming music service, Beats Music, which could give Apple a boost amid the serious competition that iTunes has been facing against streaming music subscription services such as Spotify, Pandora and Rdio.

"This is something that I think is going to really show that Apple is really trying to take a more innovative approach and also be more culturally relevant, and I think that's very, very important at this stage in Apple's game to be more culturally relevant as a company and as a brand," said Mario Armstrong, a digital lifestyle expert and contributor on the TODAY Show.

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