Asia ready to sacrifice sleep amid World Cup fever

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This month's World Cup means workers in Asia will have to get up in the early hours of the morning to catch the football action in host country Brazil.

According to an online poll conducted by careers website eFinancialCareers, 75 percent of financial services sector professionals in Singapore, Hong Kong and China intend to watch World Cup games.

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And about 26 percent of those who participated in the poll suggested that they plan to "work all day and watch all night." In addition, 10 percent said they planned to call in sick and 8 percent said they would take annual leave.

"In terms of work, you will still be professional but World Cup fever will take over to be honest and that's what you're going to be talking to clients a lot about," said Chris Weston, chief market strategist at IG in Melbourne. "Still, we won't be disappearing to the pub at 5 o'clock in the morning."

The World Cup officially kicks off next week, with Brazil taking on Croatia on June 12. The final is scheduled to take place in Rio de Janeiro on July 13.

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"There is clearly a great interest in the World Cup and the figures suggest that professionals in Asia will find a way to watch, even in some cases if this means staying up all night," said George McFerran, managing director, Asia-Pacific at eFinancial Careers. "Companies that plan ahead and take the interests of their staff as well as the needs of the business into consideration will be best placed during the World Cup period."

Brazil gears up for World Cup
Brazil gears up for World Cup

The 'Football Fever' survey by eFinancial Careers was conducted between May 15 and 27 May and polled 268 bankers and professionals in the financial industry based in China, Hong Kong and Singapore.

A global survey of over 120 market analysts by Reuters, places Brazil as the clear favorite to win the football tournament.

Asia-Pacific countries taking part in one of the world's most closely-anticipated sporting events include Australia, Japan and South Korea.

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In addition, many of the regions financial centers such as Singapore and Hong Kong are home to professionals from all over the world.

"We usually have our TV on CNBC, but I think the football will clearly be on during the World Cup," said Weston at IG. "We're a pretty diverse group in terms of countries here, and I think people are keen to support their teams where they can.