Tech

Apple shares remain cheap, pro says

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Apple splits: Now what?

Apple shares closed higher Friday, the first day its 7-for-1 stock split was in effect, and the pros are already speculating about when the stock will hit $100.

GVA Research's David Garrity said it will likely happen before the iPhone 6 launch, expected in September.

"The iPhone 6 launch is a big retail event and splitting the stock obviously makes it more within reach of the retail investor … You could get a pop in the stock and pay for your iPhone at the same time," he said in an interview with CNBC's "Closing Bell."

Read More Expect Apple dip after stock split: Technician

Attendees gather at the Apple Worldwide Developers Conference at the Moscone West center in June in San Francisco.
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Granite Investment Advisors' Tim Lesko said, "Apple remains a really cheap stock."

He thinks it will move in the direction of $100 in the next six to eight weeks.

"There's a lot to like about what is current in Apple and they continue to give us great signals that there's a lot to like about what's forward in Apple," Lesko said.

Read MoreWhat the Apple split means for your Apple options

—By CNBC's Michelle Fox