Apple shares closed higher Friday, the first day its 7-for-1 stock split was in effect, and the pros are already speculating about when the stock will hit $100.
GVA Research's David Garrity said it will likely happen before the iPhone 6 launch, expected in September.
"The iPhone 6 launch is a big retail event and splitting the stock obviously makes it more within reach of the retail investor … You could get a pop in the stock and pay for your iPhone at the same time," he said in an interview with CNBC's "Closing Bell."
Granite Investment Advisors' Tim Lesko said, "Apple remains a really cheap stock."
He thinks it will move in the direction of $100 in the next six to eight weeks.
"There's a lot to like about what is current in Apple and they continue to give us great signals that there's a lot to like about what's forward in Apple," Lesko said.
—By CNBC's Michelle Fox