In a shocking move, a company has purchased a firm that actually integrates immediately into their overall long-term strategy! Priceline has decided to purchase OpenTable and add restaurant listings to their offering. It's a natural addition for a travel website.
To say the least, this transaction is different than other acquisition announcements we have seen in today's frenzied atmosphere for mergers. Even Capt. Kirk (Priceline spokesman William Shatner), would have a hard time figuring out how some of these acquisitions make strategic sense anytime in the near future. Where' Spock when you need him?