Shares of GoPro, a maker of cameras that adventure-seekers can mount to their equipment, have taken off after hitting the market Thursday. However, it's not only investors who are hoping to profit from the company's success.
Mike Kintner, founder and CEO of the small start-up 360Hero, has invented a gadget that helps photographers take panoramic videos with GoPro cameras.
A six-camera holder "allows you take full spherical video in HD," Kintner told CNBC's "Power Lunch."
"It's an incredible type of experience you can get with that."