A "light and refreshing" summer drink is often code for the inclusion of cucumber, citrus, maybe some mint. But aloe vera?
If you're thinking that sounds a little offbeat, you're not wrong. Aloe sometimes makes its way into herbal liquors such as amaro, and bartenders occasionally use its juice in cocktails, but aloe vera liqueur Chareau ($49) is quite literally the only product of its kind on the market.
(CNBC checked, asking the folks at Beverage Testing Institute to comb their extensive database. No other aloe mentions turned up, they said.)
"I wanted to create something unique," said Kurt Charron, founder of craft distillery Charron Favreau, based in Alameda, California. The company is named for his grandparents; Chareau is a blend of their last names.