The retailer was scheduled to slash prices on Apple iPhone 5 models on Friday, Engadget reported. The 16GB 5c was priced at $29 with a two-year contract in stores, down from $49, while the 16 GB 5s was $99 from $149.
Wal-Mart noted Friday afternoon that the 32GB 5c price fell to $129, while the 5s moved to $199.
The price cuts were scheduled to start at 9 a.m. local time, according to Engadget.
Wal-Mart rolled out a similar promotion earlier this year, but Friday's cut is expected to be permanent, Engadget said.
—By CNBC staff