Sony's PlayStation 4 has outsold the Xbox One, but Microsoft is making moves to gain ground and could still be a strong competitor in the game console market.
Even as Xbox One sales doubled in June, they still fell short of Sony's PlayStation 4 sales, according to NPD, but Microsoft has been taking strides to improve sales of its consoles and still has a chance to compete more fiercely with Sony, said said Jeremy Rosenberg, head of digital at Allison+Partners.
"I think the Xbox One was a little bit slow out of the gate. They had a lot of challenges coming into the marketplace," Rosenberg said.
But in May, Microsoft dropped the price to $399 by making its Kinect motion sensor an optional $100 add-on.