A day after GoPro reported quarterly results and its stock slumped, Chief Executive Nick Woodman emphasized the action video camera maker's long-term growth strategy.
Shares of GoPro had declined about 11 percent after the company reported earnings of 8 cents per share and revenue of $245 million, beating Wall Street estimates. Analysts had expected the company to report earnings, excluding items, of 6 cents a share on $238 million in revenue, according to a consensus estimate from Thomson Reuters.
The stock drop "doesn't affect us because we have such a strong vision for the future. I have so much faith in what we're doing here," Woodman told CNBC on Friday. "As long as we continue to execute, everything will work out for everybody at GoPro," he said.
The company's growth strategy includes investing heavily to allow camera users to more easily upload recorded content, access that data through a cloud computing system and efficiently create edited content to share.
"People don't go buy GoPro for the thing, they buy it for what the thing does," Woodman said.
The compact camera has gained a huge following, allowing nonprofessional camera buffs to strap the device around their heads and take wide-angle and underwater shots.
The company, which went public in June, also is working to replicate its U.S. growth model abroad. GoPro recently opened a sales marketing office in Munich.
As GoPro users diversify beyond sports enthusiasts, Woodman envisions more robust GoPro programming including predominantly user-generated content.
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GoPro shares recently were trading around $42 a share. The stock went public at $24.
—By CNBC's Heesun Wee
