After years of disappointing results, Hong Kong Disneyland has achieved record attendance and an improved balance sheet. The key to its turnaround, according to the man who led the team at the world's smallest Disney theme park to its first profit in 2012, is expansion.
"[Expansion] is our key pillar and it set forth the solid foundation [for us] to be successful," Andrew Kam, managing director of Hong Kong Disneyland, told CNBC's "Managing Asia."
Occupying approximately 55 acres when it opened in 2005, the park has since splurged on nearly half a billion to expand its total size by about one-fourth, with new attractions like the Toy Story Land, Grizzly Gulch and Mystic Point.
"Over the years, we've got a lot more content like the well-known Toy Story franchise. The right content can drive visitations," Kam who took over the reins in 2008 said. "Within the region, the theme park industry is still very young. With rising income, we expect growth in demand to continue."
The park – owned jointly by Hong Kong's city government and U.S.-based Walt Disney – received a record 7.4 million visitors in 2013, up 10 percent from a year earlier, largely driven by Chinese holidaymakers, who accounted for 47 percent of last year's total attendance.