Mad Money

12 opportunities on Cramer’s calendar this week

Cramer's new thesis good for retail

Navigating this market is no easy undertaking. Fortunately Jim Cramer got his sea legs more than 30 years ago.

And although and Russia present very serious catalysts that could rock the boat at a moment's notice, Cramer's years of experience suggest that the current environment of , declining and improving are virtuous for stocks.

Therefore if geo-political risk dies down, Cramer believes it's reasonable to think stocks could rally, if not broadly, at least in niche areas of the market.

In turn, Cramer is an advocate of strategic buying. Here's what's on his calendar:

Xiao fang Hu | Hemera | Getty Images

Mon., Aug 11

On Monday, Priceline reports earnings and Cramer will be sifting through results and monitoring the price action very carefully. "I want to let you in on a little trick of the trade," Cramer said. "Priceline often gives guidance that's conservative and therefore below Wall Street's expectations. When that happens a swath of investors cut and run. However, the stock quickly become oversold. That's when you get your chance to buy."

In addition, Cramer will be sifting through results from Ventas. "It's an assisted living company run by Deb Cafaro, one of my Bankable 21 CEOs from Get Rich Carefully. I think this stock, which yields 4.6 percent makes a terrific alternative for those investors in bonds. Higher yielding real estate investment trusts make all of the sense in the world to me and their outlooks shouldn't be affected by Ukraine or the Middle East."

Tues., Aug 12

On Tuesday, Cramer will be sifting through results from luxury retailer, Kate Spade. "I like this stock and think it has a little further to run."

Also Cramer is eager to hear from Valspar, a coatings and paint company. "Competitors Sherwin Williams and PPG had terrific quarters. I think Valspar should too."

Wed., Aug. 13

On Wednesday, earnings from Macy's will command Cramer's attention. "Goldman Sachs pushed Macy's hard and I wish they hadn't because they've now raised the bar s to a level where there could be some disappointment after it reports." However, Cramer added for the long-term Macy's is one of this favorite retail stocks.

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"Deere also reports Wednesday and this one worries me," Cramer said. "Rival Agco told me a tale of woe on "Mad Money" because of the decline in prices for so many crops. Deere often delivers a quarter that leads to spike (on the headline numbers) and then management speaks on the conference call and eviscerates its own stock. I bet it happens again. I'd think about selling it into the spike."

Also Wednesday Cramer will be monitoring results from former bellwether Cisco and he's expecting good things. "I think Cisco's wheels are grinding positively," he said, "Maybe buy half before the quarter and then half after. That could be the safest way to play it."

Thurs., Aug 14

Noting that lower interest rates and lower prices at the pump may generate strong tailwinds for consumers, Cramer said, "I can't help but wonder if Kohl's and Walmart, both of whom report Thursday, might be buys ahead of the quarter. They're both relatively cheap."

Elsewhere in retail, Cramer will be keen to hear from Nordstrom, which also reports earnings on Thursday. "I like their omni-channel approach and their expansion plans. I think it's a keeper.

On top of that, Cramer will be watching earnings from JC Penney. "Some technical analysts think Penney could be breaking out here," Cramer said. Perhaps the report will provide a fundamental catalyst that confirms the bullish technicals.

Fri., Aug 15

On Friday, Cramer will be looking for a thing of beauty in the market, as fragrance giant Estee Lauder reports earnings. "I've been a big believer in the company and I'm not pulling in my horns now," he said.

Call Cramer: 1-800-743-CNBC

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