The Tech Bet

Mobile payment system expected for iPhone 6

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Mobile payments on the iPhone 6

Google Wallet may not be as popular as the company hoped, but a similar new mobile payment system from Apple could help usher in a fresh era for shoppers at the register with smartphones.

Apple is expected to unveil a mobile payment system for its iPhone 6 when the tech giant holds a press event on Sept. 9.

Read MoreApple to hold special event Sept. 9, widely expected to unveil iPhone 6

"Apple has done a remarkable job through it's marketing and product development to make many similar innovations mainstream. Speech recognition wasn't invented by Apple, but with Siri, and how the feature was marketed, you definitely saw how the technology's association with Apple contributed to it's acceptance the world over," noted Kevin Nabipour, senior vice president of content strategies at Allison+Partners.