For as little as $250, your plus-one at the next big company party could be your very own light show.
In a more tactile take on wearable tech, London-based firm CuteCircuit uses LED technology on its accessories and apparel designs to display twinkling lights that react to the wearer's movement, charged when plugged into a USB. They can also be programmed with customized text or feature designs chosen via the company's app.
Certain pieces can even pull in a specific hashtag from Twitter in real-time.
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CuteCircuit designers Ryan Genz and Francesca Rosella started the company 10 years ago, long before "wearable tech" became a buzz term. Though it started off designing only haute couture dresses, which have been worn by celebrities such as Katy Perry, it has since expanded its offerings to include handbags and ready-to-wear dresses.
The dresses in the company's spring collection range in price from $250 to $3,000. Its products are sold online at cutecircuit.com and are currently on sale at Story, a Manhattan store that changes its look and inventory every four to eight weeks, through Oct. 12.
"We sort of went from this amazing blue sky concept to something…that you can have it every day," Rosella said.
—By CNBC's Krystina Gustafson.