Apple CEO Tim Cook debuted a line of new products last week to consumers' delight. The tech giant launched the iPhone 6 and iPhone 6 Plus, the Apple Watch and a new mobile payments system called Apple Pay.
So, how will the public like them apples? CNET.com Senior Writer Dan Ackerman thinks Cook made more of a case for software than hardware this time around, calling Apple Pay the company's "big secret weapon."
"It's not as flashy as having a hardware product like a wristwatch or a phone, but it could really remake digital payments," he remarked.
Apple Pay enables users to pay for purchases with a single touch of their phone, and secures credit and debit card information with encrypted numbers that are never stored on the device, not Apple's servers.
So far, Apple Pay boasts participation from credit issuers Visa, American Express, Bank of America, and Chase and can be used at over 220,000 stores and restaurants including Macy's, Walgreens and McDonald's.
With some 800 million credit cards already on file via the iTunes store, can Apple really make a wallet-less future possible?
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