Matchmaking data online can be romantic for some, but for others, the algorithms used offer scientific proof that dating stereotypes ring true.
"Working at OkCupid for the last 10 years has made me a more cynical person," joked Christian Rudder, the president and co-founder of the free online dating site, which boasts about 4 million monthly active users. People "do a lot of the same things that they do in real life. They pose and bluff and lie."
Looking at the difference "between what people will tell you they're up to and what they go and do" is what signaled to Rudder that the information collected from about 30 million online daters' profiles had value beyond matchmaking.
The millions of answers OkCupid users provided to thousands of questions—ranging from family and politics to the importance of daily showers—offered "an awesome data set to dive into," Rudder said.