With the launch of the iPhone 6, Apple is poised to begin another "super cycle," analysts at Cantor Fitzgerald told CNBC.
"We believe Apple is in the midst of another 'super cycle' that begins with the rapidly growing 'phablet' market via the iPhone 6 Plus and extends into the wearable category in early 2015 with Apple Watch," said Brian White, managing director and global head of technology hardware, software and equity research at Cantor Fitzgerald.
White drew parallels with the success Apple enjoyed after launching the iPod in 2001, the iPhone in 2007 and the iPad in 2010. He said the technology giant, which has fallen out of favor with some investors due concerns it had lost its ability to innovate, is in for another period of strong performance.
Apple dominated the global smartphone market for years after launching the original iPhone in 2007. However, later models weren't as successful and the company lost considerable market share to Samsung, which tapped consumers' desire for large-screened smartphones far earlier.
Four years after Samsung, Apple has finally made its foray into the "phablet" market—a hybrid of a phone and tablet—with the launch of the 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus last week. It also unveiled the long-awaited Apple Watch, which won't be available until 2015.
Preorders for the two new iPhone models totaled 4 million units in the first 24 hours, twice the number of iPhone 5 preorders received in 2012, smashing all previous records.