Sterne Agee on Monday initiated coverage on Visa and MasterCard with a "buy" rating. Bernstein on Monday began coverage on MasterCard with a "buy" rating and assumed coverage on Visa with an "outperform" rating. Both stocks earned an "overweight" rating from Piper Jaffray on Monday, too.
"They have three different brokers come out in one day and recommend it with a lot of electronic payments news. That, I think, is positive," Cramer said on "Squawk on the Street."
To Cramer, the credit card companies are benefiting from the "secular growth theme, which is paper to plastic." In other words, more people are paying with credit cards instead of cash.
Last week, though, Apple introduced Apple Pay, a mobile payments product that provides an alternative to credit card payments. Though Cramer thinks Apple Pay will be "the payments story for a long time," he downplayed its impact on traditional credit card companies, at least in the near term.
"All I'm really saying is is that I'm trying to tell you where money goes if they feel like it should go and they don't like the financials because the yield curve is not right and they're worried about tech. This is a tech financial and people like that," he said. "I'm just trying to show the alternatives the way the big money managers think."
—By CNBC's Drew Sandholm.
DISCLOSURE: When this story was published, Cramer's charitable trust did not own shares of MasterCard or Visa. It did, however, own Apple's stock.