Even without Iron Man's repulsor gauntlets or Captain America's vibranium shield, playing superhero has gone high tech.
On Thursday, Hasbro and 3DPlusMe announced the launch of "Super Awesome Me," which uses 3-D printing technology to put a kid's face on a Marvel superhero action figure. Through Sept. 28, fans can visit scanning stations at one of 10 Walmart stores or two Sam's Club locations around the nation to create and order a figure in their likeness.
"It's actually really cool," said Chris Byrne, content director of toy review site TTPM. "It's not just the likeness; it's the whole fantasy of, 'Look at me, I'm Captain America.' "
The project came together in a few weeks—not fast compared to your typical superhero mission, but speedy given the number of big companies involved.
"We all knew we wanted to do this," said Kenny Davis, senior marketing director at Hasbro.