Corporate Perception Indicator

How the Corporate Perception Indicator was created

The first-ever Corporate Perception Indicator is a far-reaching survey of business executives and the general population from 25 markets.

The survey uncovered a sharp divide between the developed economies of North America and Western Europe and the emerging economies, such as China, Russia and Brazil. The differences are particularly evident in people's disposition toward corporate influence over government, corporate stewardship of the environment and, perhaps most importantly, the role corporations play as engines of job creation and economic growth.