A fake advertisement claiming Apple iOS8 users could wirelessly charge their iPhones by placing it in the microwave went viral after users who fell for the scam ruined their devices.
Resembling an official Apple promotion, the ad said the iOS8 software update would activate a so-called "Wave-charge" feature to enable the phones to recharge in a minute and a half via microwave frequencies.
Furious Apple fans took their grievances to Twitter and posted images of burned iPhones and inflamed microwaves under the hashtag "Applewave."
Meanwhile, others used the moment as a chance to, of course, mock the people who believed the ad.
The hoax originated from the online message board 4chan, which has promoted fake ads in the past, Australian website news.com.au reported Monday.
Apple has received a slew of negative social media attention this week.
Earlier on Wednesday, iPhone 6 users reported that they had lost cellular connectivity after downloading iOS 8.0.1, an update that was supposed to remedy a glitch involving the company's new HealthKit apps.
Apple pulled the update from its app store shortly after the social media reports surfaced. The company told CNBC that it was "actively investigating these reports and will provide information as quickly as we can."
Separately, other iPhone 6 Plus consumers reported that their devices had become distorted after leaving it in their pants pockets for too long. Apple did not immediately respond to CNBC's request for comment on that situation.