GoPro introduces new cameras

Nicholas 'Nick' Woodman, founder and chief executive officer of GoPro.
David Paul Morris | Bloomberg | Getty Images
Nicholas 'Nick' Woodman, founder and chief executive officer of GoPro.

Wearable technology maker GoPro on Monday disclosed details on three new cameras slated for release Sunday, including the entry-level Hero, which is priced at $129—its lowest-priced model yet.

The company is also coming out with a new top-of-the line Hero4 Black Edition that promises twice the video resolution of the previous Hero3+ model.

The new Black Edition has full 4K video recording at 30 frames per second, and will retail for $499.

GoPro is also releasing a middle-range product called the Hero4 Silver Edition, which will retail for $399 and contains an LCD preview screen to view footage.

CEO Nick Woodman said this product rollout of the three new cameras is "the best-executed product launch" for the company.

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When asked about potential supply constraints of the new cameras, Woodman called it a "high-class problem" to have.

On the topic of GoPro's meteoric stock surge since the IPO only a few months ago, Woodman said "no, it doesn't concern me."

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There has been a lot of speculation about what GoPro may or may not do with its media content strategy. Woodman sees his company's cameras as a vehicle for capturing and sharing video content, adding that a "growing media opportunity exists" to "monetize engagement."