Legendary Entertainment, a film and television production company known for movies such as "300" and "Inception," partnered with Jeter and to provide creative support and capital. Thomas Tull, CEO of Legendary Entertainment and avid baseball fan, was thrilled by the idea of working with Jeter.
"I have had the privilege of knowing Derek for a number of years," Tull said. "His idea of providing athletes with a platform to communicate directly with their fans and the world at large is a forum that we are excited about."
Gary Hoenig, former editorial director of ESPN Publishing and founding editor of ESPN The Magazine, serves as the company's editorial director. Maureen Cavanagh, former Photography Director for Sports Illustrated, is the creative director and Sarah Turcotte, former senior writer and general editor at ESPN The Magazine, is now the executive editor.
"It's a great opportunity to change the playing field in a positive way," Hoenig said.