U2's latest album, "Songs of Innocence" is guilty of upsetting many Apple customers around the world.
In a September event, Apple announced that the Irish rockers' new album would be released for free to iTunes users around the world, "making it the largest album release ever with over half a billion copies distributed."
However, it seems that Apple didn't foretell the negative backlash the album would receive. Within a week Apple released a support site explaining how to remove the album from an iTunes library.
Now, U2 has finally released a Facebook video apologizing for the album's distribution.
One of the more memorable moments of the video came when a Facebook user asked the band to "never release an album on iTunes that automatically downloads to people's playlists ever again." The fan also added that it was, "really rude."
Bono then answered with a transparent, "Oops!"
"I'm sorry about that. We had this beautiful idea, and we kind of got carried away with ourselves," Bono said. "Artists are prone to that kind of thing."