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Ben & Jerry's to keep 'Hazed and Confused' name

Ben and Jerry's Hazed and Confused ice cream.
Source: Ben and Jerry's
Ben and Jerry's Hazed and Confused ice cream.

There's no confusion here: Ben & Jerry's announced over the weekend that the company would not change the name of its new "Hazed and Confused" ice cream flavor, the Daily Mail reported. The company, which is a unit of Unilever, previously said it was open to reconsidering the name after facing 11 complaints from anti-hazing activists.

The flavor, which contains chocolate and hazelnut ice creams with fudge chips, was named after the Led Zeppelin song and the 1993 movie that starred Matthew McConaughey. Company spokesperson Sean Greenwood remarked to the Huffington Post that "not a lot of words rhyme with 'hazelnut.'"

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Anti-hazing activists took issue with the Vermont-based ice cream company's choice in name because they say it makes light of the issue. Among those who filed complaints was the family of Harrison Kowiak, a 19-year-old who died in 2008 during a fraternity hazing event.

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