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Amazon's latest TV play to rival Google's Chromecast

Amazon Fire TV Stick

On the heels of its big earnings miss and other disappointments, Amazon on Monday took a big step into TV.

The company launched the Amazon Fire TV Stick, a streaming device to rival Google's Chromecast. At $39, it's a big price drop from Amazon's $99 Fire set top box unveiled earlier this year. It's a bit more expensive than Google's Chromecast, but less than Roku's $50 Streaming Stick.