They're not alone. The CPI plane is one of several manufacturers vying to develop similar aircraft, such as Technicon Design and a windowless supersonic jet from Spike Aerospace. Don't expect to be boarding one on your next flight to Cleveland; makers say the designs are still 10 years away from taking off.
And it's not just an eye-boggling gimmick. By doing away with regular windows, which require reinforcement in the fuselage, the airplane's walls can be made thinner, stronger and more light-weight.
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In transport, any kind of weight reduction can translate to fuel savings and, ultimately, maybe even cheaper ticket prices. Now there's a view worth seeing.