Amazon's surprise reveal of its latest product, Echo, had tech watchers debating on Friday whether the e-commerce giant hit a home run or was late to the game.
The new device, a 9-inch tall cylinder, essentially acts as a virtual assistant and high-end speaker and responds to the name Alexa.
"I think it is sort of just like we have already. We have [Apple's] Siri, we have Google Now, we have Microsoft Cortana," TechnoBuffalo's Todd Haselton said in an interview with CNBC's "Closing Bell."
"I feel like this should be a delivery mechanism into Amazon services. It sort of is but right now it just lets you save products to list that you can buy later."