Shares of Generac Holdings, a maker of energy generators, and other cold weather plays may get a boost next week as frigid temperatures fall on most of the United States, according to traders. The cold surge hits the northern Rockies Monday with highs 10 degrees to 30 degrees below average.
"They're finally getting a big storm," said Pete Najarian, an options trader and "Fast Money" contributor. "A big storm hit a little earlier the last few years."
Najarian owns shares of Generac, which is based in Waukesha, Wisconsin.
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The last two Octobers marked a turning point for Generac's stock, with the biggest gains coming two years ago following Superstorm Sandy. At the end of last year, it was a so-called polar vortex that boosted its shares.
The 2013 cold air surge was so great that it cost the U.S. economy close to $5 billion in lost productivity, according to estimates from weather intelligence company Planalytics.