Like it or not, Matthew McConaughey's Lincoln commercials have caught enough attention to generate their own spoof in an ad for Fisher Price's Power Wheels.
In the video uploaded on Tuesday, a little boy drives through an imaginary landscape in a toy car.
"I've been driving Power Wheels since long before anyone paid me to drive one," he says in the same measured tones as the adult actor. "I didn't do it to be cool. I didn't do it to make a statement. I just liked it."