Tech Drivers
Tech Drivers

Taxi-app Uber hitches a lift with Spotify

Uber, the taxi-hailing app, has unveiled a new feature that will enable passengers to listen to their own Spotify playlists as they travel, in what the group has described as a "first of its kind partnership".

In a call with press on Monday afternoon, Uber CEO Travis Kalanick announced plans to team up with the music-streaming service, as part of its push to dominate the taxi hailing app industry.

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The Uber app
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The new feature will launch this Friday in 10 major cities including London, Los Angeles, San Francisco and New York and will offer an in-car personalized service whereby passengers will be able to listen to their Spotify playlists as they travel.

"For the first time we have personalized the experience in the car – for music lovers that is Nirvana," Kalanick told journalists.

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From this Friday, users will be able to connect to their Spotify accounts from their Uber profile while hailing a car, which on arrival will be playing the passengers playlist of choice, provided the car is "music-enabled".

Connecting to the new music