Uber, the taxi-hailing app, has unveiled a new feature that will enable passengers to listen to their own Spotify playlists as they travel, in what the group has described as a "first of its kind partnership".
In a call with press on Monday afternoon, Uber CEO Travis Kalanick announced plans to team up with the music-streaming service, as part of its push to dominate the taxi hailing app industry.
The new feature will launch this Friday in 10 major cities including London, Los Angeles, San Francisco and New York and will offer an in-car personalized service whereby passengers will be able to listen to their Spotify playlists as they travel.
"For the first time we have personalized the experience in the car – for music lovers that is Nirvana," Kalanick told journalists.
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From this Friday, users will be able to connect to their Spotify accounts from their Uber profile while hailing a car, which on arrival will be playing the passengers playlist of choice, provided the car is "music-enabled".
Connecting to the new music