The mobile devices business at Samsung has seen better days. While it's still a worldwide market leader, according to the latest numbers at IDC, global market share fell about 10 percent in the third quarter compared with the year-earlier period.
Apple's iPhone 6 and 6 Plus continue to grab customers. And lower-priced smartphones are also gaining ground.
An array of phones, no recent product redesigns and emerging market woes seem to be haunting the Korean tech giant's smartphone unit.
It's been more than two years that Samsung has not had a product redesign, while newer designs from Apple, Lenovo and China's Xiaomi are attracting consumers.