Sandwiched in between two of the season's biggest shopping days—Black Friday and Cyber Monday—mom-and-pop retailers get their chance to strike holiday gold on Small Business Saturday.
The holiday, which is aimed at getting Americans to shop at local small businesses, was started by American Express in 2010. Sales have continued to climb, last year at $5.7 billion for the day, up from $5.5 billion in 2012, according to AmEx.
And at Phoenix Roze in Manhattan's West Village, owner Guy Rozenstrich is hoping the day will give his business a solid kickoff to the holiday shopping season. He hand makes all of his jewelry in the store, which he's owned since 2006, and says he has noticed increased foot traffic on Small Business Saturday each year.