He couldn't take the heat from his ridiculous fight with a Chinese kitchen, so now he's out saying he's sorry.
A Harvard Business School associate professor, whose over-the-top email tussle over a $4 overcharge on a food take-out bill went viral, has apologized via Twitter for the bizarre electronic wrestling match.
Benjamin Edelman, the teacher who had threatened legal action against a Massachusetts Chinese eatery and asked for triple the amount he was overcharged. At first, he doubled-down on his erudite and obsessive tactics when the media caught wind of them.
Now, he's digested the situation, and he's ready to make amends.
"Many people have seen my emails with Ran Duan of Sichuan Garden restaurant in Brookline," Edelman said in a statement he tweeted Wednesday. "Having reflected on my interaction with Ran, including what I said and how I said it, it's clear that I was very much out of line."
"I aspire to act with great respect and humility in dealing with others, no matter what the situation. Clearly I failed to do so. I am sorry, and I intend to do better in the future," Edelman wrote. "I have reached out to Ran and will apologize to him personally as well."
The abject apology came a day after the Edelman's email antics were revealed by the Boston Globe, on its site, Boston.com.
The Harvard academic had seen crimson and emailed Duan that he had notified "the applicable authorities" after getting overcharged $4 on a $53.35 order of shredded chicken with spicy garlic sauce, stir fried chicken and other dishes.
"I understand that fines are common for price advertising violations," Edelman wrote in the email.
Edelman, who teaches in the Negotiation, Organizations & Market unit of the school, was apparently irked to learn that the restaurant's menu on its website hadn't been updated to reflect the prices he was charged.
The professor, whom the Globe notes has a consulting practice that lists Microsoft, the NFL, and The New York Times as clients, quickly deployed his negotiating skills in his email exchange Duan, whose family owns the restaurant.