Vermont-based coffee roaster and brewing technology maker Keurig Green Mountain will move most of its U.S. coffee buying operation to Switzerland, following rivals who have already moved to the global hub for commodities trading.
Moving purchasing from Vermont to French-speaking Lausanne, Switzerland, will establish the largest U.S. coffee retailer by value as a "global beverage player," a Green Mountain spokeswoman told Reuters.
This fall, Green Mountain formed a new corporate entity in Switzerland, called Keurig Trading. It expects to move a group of buyers currently in the United States to its new Swiss entity in Spring 2015, the spokeswoman said.
"The core of our green bean coffee procurement for our global manufacturing operations will take place in Switzerland," said the spokeswoman.