LONDON and SINGAPORE, 16 December 2014 – CNBC, First in Business Worldwide, announced that it has hired Sian-Elin Davies as Director of Pay TV Distribution for CNBC International.
Davies will join in January 2015 and will lead and manage CNBC's distribution strategy and negotiate new deals for CNBC and NBC News Group channels, on major TV platforms within Europe the Middle East, Africa and Latin America.
Reporting to the Vice President of International Distribution and working closely with the London distribution team, Davies will grow the network's reach by securing new opportunities with cable, satellite and broadband partners. She will also work to maximise program syndication across IPTV, OTT, OOH, inflight, hotels, banks and other platforms.
"This hire will further align our in-house team and strengthen our regional distribution strategy. Sian's well-honed knowledge will play a key role in ensuring that our content reaches the widest affluent and influential audience possible, through our partnerships with platforms," said Jacqueline Lam, Vice President of International Distribution CNBC.
Davies commented, "I am very much looking forward to joining CNBC to further develop market share across EMEA and to represent such a well-established and reputable news brand across these territories."
With more than eight years experience in media distribution, Davies joins CNBC from Sky where she was Head of Distribution for Sky News International. She was also responsible for devising the overall growth strategy across affiliate sales for Western Europe, Africa and Israel, and managing partners in Asia, Middle East and Central and Eastern Europe.
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For more press information, or photography, please contact:
Hugo Foulds, Director of Communications, EMEA
D: +44 (0)20 7653 9398
CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with three regional networks including CNBC in Asia, CNBC in EMEA and CNBC in the US. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. CNBC is dedicated to CEOs, senior corporate executives; the financial services industry and private investors. The channel is available in more than 370 million homes worldwide. CNBC is a division of NBCUniversal. www.cnbc.com