Christmas is just a few days away, and if you're reading this article to procrastinate buying your gifts, you aren't alone. On the contrary, millions of others late shoppers just like you have been waiting until the final days of the season to get their gifts.
According to data from Cardlytics, a credit card-linked marketing firm, late holiday shoppers make up 42 percent of all consumers in the final seven weeks of the year. They are defined by how frequently and often they make non-grocery retail purchases. These late shoppers are big spenders, shelling out an average of $770 in the final three weeks of the holidays. Their spending makes up the majority, 57 percent, of total dollars in that time frame. Here's a breakdown of the late shoppers: