It's the final countdown for holiday retailers, as shoppers visit big box retail stores and malls for last-minute items as the clock has run out on shipping and online options.
A big part of this trend includes Super Saturday last-minute shopping, which was this past Dec. 20. Now data forecast Super Saturday sales—once they're tallied—will lap the other behemoth shopping day, Black Friday.
Super Saturday is set to be the biggest shopping day this year, according to ShopperTrak, which analyzes retail industry data. It forecast the day will bring in $10 billion in sales nationwide—and for the first time in a decade—top Black Friday's sales forecast of $9.1 billion.
Sales nowadays seem perpetual, and push many shoppers to wait for last-minute deals. That makes Black Friday's retail punch less powerful than it has been in the past. Deals now begin before the Thanksgiving holiday and extend well into the last weekend before Christmas, says Thom Blischok, chief retail analyst at PricewaterhouseCoopers' Strategy& division.
"Black Friday itself its being stretched more and more so that physical day is less and less important," Blischok said.
Data from the National Retail Federation, an industry group, also show a decline in Black Friday shopping over the past three years. Black Friday spending was $50.9 billion for this year, down 13.9 percent from $59.1 billion spent in 2012.
NRF's survey data are based on sales from Thanksgiving Day to the Sunday after the holiday, essentially four days. The group does not track Super Saturday sales.
ShopperTrak data also show a decline in Black Friday sales with single-day sales projected to be $9.1 billion for this year, which is down 18.8 percent from $11.2 billion on Black Friday in 2012.