In the final hours to fulfill your holiday gift lists you might think consumers aren't focused on being socially responsible in their shopping, but you'd be wrong.
Consumers say they're increasingly searching for ways to shop—and give—that reflect their values, whether that means buying local, seeking out products with sustainable packaging or donating to a good cause.
While many say consumers are just paying lip service to good intentions, 55 percent of consumers surveyed across the globe say they will pay extra for products and services from companies committed to positive social and environmental impact, according to a Nielsen survey from June. That number is up from 45 percent in 2011.
What's more is the steady rise in socially responsible shoppers isn't likely to wane anytime soon because, according to Nielsen, it's the millennials, more so than any other age group, who are willing to shell out more cash for a product that will ease their social conscience.
UncommonGoods is one of the companies reaping those rewards.
"We've grown every year, even through the recession. But as somebody once said to me, sales are ego, profit is intellect, and so what I'm really trying to do with our team and the business is grow the company for the long term," CEO David Bolotsky said.